5150 Benefits
Marketing site for an IRS-compliant employer tax savings program. Interactive savings calculator, four-step process explainer, pain-point framing for FICA and benefits costs, telehealth showcase, compliance hub with attorney and CPA trust badges, and a discovery call booking flow.
The Challenge
5150 Benefits needed a site that could clearly explain a complex tax savings program — pre-tax wage deductions under IRS Section 105 — while building trust with skeptical employers and driving free savings analysis requests.
The Solution
Built a conversion-focused marketing site with an interactive savings calculator, a pain-point section addressing FICA costs, rising healthcare premiums, and benefits competitiveness, a four-step visual process walkthrough, a compliance hub with IRS, ERISA, HIPAA, and ACA documentation, attorney-reviewed and CPA-approved trust badges, and a 15-minute discovery call booking flow.
Results
Related Services
This project drew on capabilities across my full service offering — from initial planning through launch and ongoing support.