Luxury Rose Experiences

Boutique cruise and travel-design studio site built to launch a brand from scratch. A cinematic hero video, curated itineraries and destination guides, and a warm editorial identity that makes a solo travel designer feel like an established luxury house.

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Luxury Rose Experiences

The Challenge

Linda was launching Luxury Rose Experiences with no website, no brand assets, and large travel agencies on every search results page. The site had to look established and high-end from day one, and every page needed to move visitors toward an inquiry for a one-person studio.

The Solution

A ground-up Next.js build with a complete brand identity: logo suite, Playfair Display and Montserrat type system, and a documented design system. An adaptive hero video serves three resolution tiers and switches itself off for slow connections and reduced-motion visitors. Six cruise itineraries, six destination guides, and a 19-entry FAQ render statically from typed content, and an inquiry form with spam protection delivers qualified leads straight to Linda's inbox.

Inside the App

The cruises page opens on deck at golden hour, then introduces the three collections: Luxury at Sea, River Journeys, and Family at Sea.
The cruises page opens on deck at golden hour, then introduces the three collections: Luxury at Sea, River Journeys, and Family at Sea.
Each itinerary page walks the voyage port by port and ends with a direct path to an inquiry.
Each itinerary page walks the voyage port by port and ends with a direct path to an inquiry.
Six destination guides, from Santorini to Kyoto, written in the brand's warm editorial voice.
Six destination guides, from Santorini to Kyoto, written in the brand's warm editorial voice.
Signature experiences for honeymoons, anniversaries, girls' getaways, and wellness retreats.
Signature experiences for honeymoons, anniversaries, girls' getaways, and wellness retreats.
The founder story introduces Linda and the philosophy that the best trips are designed, not booked.
The founder story introduces Linda and the philosophy that the best trips are designed, not booked.
The inquiry form captures destination, dates, and budget, so every conversation starts prepared.
The inquiry form captures destination, dates, and budget, so every conversation starts prepared.

Results

→ Complete brand identity delivered alongside the site: logo suite, favicon and app icons, type system, and a documented design system
→ AI-generated hero video upscaled to 4K and served in 720p, 1080p, and 1440p tiers, with zero video bytes sent to visitors on slow connections or with reduced motion
→ Six cruise itineraries, six destination guides, and a 19-entry FAQ, all statically generated from typed content with no CMS to maintain
→ TravelAgency structured data, breadcrumbs, and per-page metadata in place from day one
→ WCAG contrast ratios documented for every color token in the design system
→ Rollbar error tracking with deploy notifications on every release

Related Services

This project drew on capabilities across my full service offering — from initial planning through launch and ongoing support.

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Availability June 2026
Typical reply Within 24 hours
Based in Salt Lake City, UT